Brand Story
Lucky Gold
We believe that financial expertise creates wealth, while caring for animals adds warmth and meaning to that value.
The “Lucky Warmth and Protection Program” embodies the philosophy of “professionalism and compassion going hand in hand.”
Brand Story
Brand Introduction
Every transaction you make deserves to be treated as the center of the world.
Brand Story
Lucky Gold
The Coming
In the early days of the brand, the company team was working under intense pressure, so to relieve some of that stress and lighten the mood, the company welcomed a lively and adorable Czech Wolfdog.
Calm the Mind
The founder named it "Lucky," in the hope of bringing hope and good fortune.
Fight Together
In the workplace, Lucky alleviates team anxiety and alleviates fatigue, accompanying the team all the way to tackle the golden arbitrage model data construction. He is an indispensable emotional anchor for the team.
Legacy
After the brand was successfully launched, it was named “Lucky” in honor of Lucky’s companionship. Taking “luck” as its starting point, the brand conveys the values of “companionship,” “loyalty,” and “protection.”
Brand Image
Lucky
Every transaction you make deserves to be treated as the center of the world
We have built a diverse image around Lucky, with the "Lucky Gold"cartoon logo widely implemented, making finance more approachable.
We remain committed to the core message Lucky conveys: "alleviating investment anxieties with warmth".
Tradition and the Present
"The Lucky Warm Guardian Program" heartwarming launch: 0.01% of every gold transaction is allocated to the stray animal rescue charity pool; "Financial Professionals and Pets Go Hand-in-Hand Day"is held at the end of each month on weekends, organizing employees and volunteers to provide volunteer services at rescue stations.
